Marketing Glossary
Terms used in business and marketing, connected to our marketing insight posts.
14 entries
- A/B testingA/B 테스트Showing two versions at the same time and comparing results to pick the better one.
- AARRRAARRRAcquisition, activation, retention, revenue and referral: five stages for reading how a product grows.
- Answer engine optimization답변 엔진 최적화Preparing content and data so that AI answer surfaces and chatbots cite it.
- B2B2CB2B2CReaching end consumers through a business partner, which means convincing both sides.
- Brand awareness브랜드 인지도How well people know a brand and can bring it to mind.
- Conversion rate optimization전환율 최적화Raising the share of visitors who take the action you want, improving results without raising ad spend.
- Customer journey map고객 여정 지도A map of the path a customer takes from noticing a problem through purchase and repurchase.
- D2CD2CSelling straight from brand to consumer without a middle channel, typically through your own store.
- Funnel퍼널The stages from visit to purchase, and how many people remain at each one.
- LTV and CACLTV 와 CACLifetime value is what one customer leaves behind; customer acquisition cost is what it took to get them. Their ratio says whether the business holds.
- Performance marketing퍼포먼스 마케팅Spending and adjusting budget against measurable outcomes such as clicks, installs or purchases.
- Retention리텐션The share of people who come back after their first use.
- Search engine optimization검색 엔진 최적화Shaping a site and its content so that search engines can find, understand and rank its pages.
- STPSTPSegmentation, targeting and positioning: split the market, pick one part, and claim a place in that group's mind.