Brand awareness
브랜드 인지도
How well people know a brand and can bring it to mind.
Split it in two: recognition, knowing the name when you see it, and recall, the name coming to mind for a situation. Ads lift recognition quickly; recall builds slowly.
Awareness alone does not sell, but without it you are not even in the comparison, which is why it sits beside performance marketing.
For a small company, being remembered narrowly beats being known broadly: first to mind among parents looking for English material.
- MeasuringAided recognition, unaided recall, search volume.
- StrategyWin a narrow group first.