Funnel
퍼널
Also known as: conversion funnel
The stages from visit to purchase, and how many people remain at each one.
Wide at the top, narrow at the bottom. Where the drop is steepest tells you what to fix.
Split the numbers by source. A healthy overall rate can hide one channel doing badly.
A funnel is a simplification: people leave and return and buy much later, which is why it pairs with a customer journey map.
- How to read itRetention per stage, split by channel.
- LimitReal journeys are not linear.