Marketing

Answer engine optimization

답변 엔진 최적화

Also known as: AEO · GEO

Preparing content and data so that AI answer surfaces and chatbots cite it.

More people read an answer instead of clicking a link, so being cited matters alongside ranking.

Quotable pages share a shape: one question per answer, the conclusion in the first sentence of a paragraph, a date on every number, a source on every claim.

Structured data helps too. Marking up the organization, articles and defined terms makes the subject unambiguous, though many crawlers read only the visible text, so state the same facts in prose as well.

  • Page shapeQuestion title, answer first, dated facts, sources.
  • Structured dataRepeat the same facts in visible text.

Related terms