B2B2C
B2B2C
Also known as: business to business to consumer
Reaching end consumers through a business partner, which means convincing both sides.
Supplying a tool to an academy or a kindergarten that children then use is B2B2C. The payer and the user are different people.
That splits the message in two: workload and results for the partner, ease and fun for the end user.
Partners decide adoption, but end users decide churn. If the children lose interest, the renewal does not happen.
- EvidenceNumbers for the partner, experience for the end user.
- OperationsThe quality of the partner's admin screen drives renewals.