Performance marketing
퍼포먼스 마케팅
Also known as: direct response marketing
Spending and adjusting budget against measurable outcomes such as clicks, installs or purchases.
You buy outcomes rather than impressions, measure by channel, and move budget toward what performs.
Since it lives on measurement, define the conversion and the attribution rule first. When several channels each claim the same purchase, the total overstates reality.
Some problems ads cannot fix. If traffic rises but nobody stays, the issue is the product or the first experience, not the channel.
- Core metricsCTR, conversion rate, cost per acquisition, return on ad spend.
- CautionHigh ROAS with low lifetime value still leaves nothing.