Search engine optimization
검색 엔진 최적화
Also known as: SEO
Shaping a site and its content so that search engines can find, understand and rank its pages.
It splits three ways: technical (can it be crawled and indexed), content (does it answer what people search for), and trust (is it cited elsewhere).
Technically the usual problems are duplicate URLs, redirect chains and missing canonical tags. If the same content opens at several addresses, the engine has to guess which to show.
On content, answering the question beats inserting the keyword. A question as the title and an answer in the first paragraph reads well for people and machines alike.
- Order of checksIndexing, duplicates, title and first paragraph, internal links.
- TimeNew pages take weeks to settle.