Conversion rate optimization
전환율 최적화
Also known as: CRO
Raising the share of visitors who take the action you want, improving results without raising ad spend.
Conversion rate is the share of visits that lead to the action you defined. The number only means something once you decide what counts: a purchase, a download, an inquiry.
Improvement starts from observation, not guesswork: find where people drop, change that one screen, compare before and after.
Three places usually move the most: the first sentence on the page, the number of fields in a form, and the button that says what to do next.
- MeasurementWithout a baseline you cannot show the change did anything.
- A trapIf conversion rises but revenue does not, the conversion may be defined wrong.